e modicus visum Glossary
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- GIF
The GIF image format is widely used on the World Wide Web. It was initially used by Compuserve to compress images for display on its online services. GIF uses a loss-less compression algorithm based on LZW. LZW is patented in some countries. A new standard, PNG, uses similar, non-patented compression algorithm and supports a wider range of image types including full colour images. PNG is well supported in recent software.
- Google Adsense
AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its search technology to serve ads based on website content, the user’s geographical location, and other factors.
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